


Less profit for our bottom line, more money for the artist fantastic.”Īpple is set to launch its own streaming service in June, which will merge its iTunes platform with the Beats Music service it acquired as part of its $3bn deal last year. Will artists make more money? Even if it means less profit for our bottom line, absolutely. “We didn’t like the direction music was going and thought maybe we could get in and strike an honest blow. Jay-Z told music industry magazine Billboard that he believes Tidal will deliver more money in the long-run to artists, as well as giving them greater control over their catalogues. A cheaper service of standard audio quality is also available at $10 a month – in line with rivals like Spotify. The main service offers streaming of high definition audio that has not been compressed for just under $20 a month. The debate over streaming services and whether they provide enough money to artists has rumbled on for the last few years, and Tidal seems to be a reaction against that. To date, only around 15m users pay a subscription to remove the adverts.
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However, many artists are disgruntled with the low cost of the service, in particular Spotify’s ad-supported free service that accounts for the majority of its users. Spotify – also launched in Sweden – has expanded rapidly since its launch in 2006 and now has over 60m users.
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Whereas Apple had previously led the digital music market with its download store iTunes, music fans have increasingly favoured subscription services that offer unlimited playback of songs. The musician led a wave of high profile artists – including, Jack White, Kanye West, Beyonce, Daft Punk, Coldplay’s Chris Martin, and members of Arcade Fire – in unveiling a service that will take aim at the growing number of listeners on services like Spotify, Rdio and Deezer. Jay-Z told music industry magazine Billboard that he believes Tidal will deliver more money in the long-run to artists

Known for offering high definition ‘lossless’ audio to subscribers, Tidal was bought by Jay-Z earlier this year after originally launching in Sweden. The ongoing shift away from music ownership towards subscription streaming services has taken a new turn with the news that a number of artists – led by rapper Jay-Z – have relaunched online platform Tidal. Relaunch of Tidal service sees rapper join forces with other leading artists to compete against Spotify and Apple To capture this growth, transparency and collaboration within business are crucial Jay-Z causes storm with Tidal music streaming service The circular economy could unlock $4.5trn in economic growth. But companies need to start treating their “green line” – the measurement of their environmental efforts – with just as much importance The circular economy: Enabling the transformation to circular business Traditionally, the top and bottom lines of a business are its most important metrics. More in Business How will corporation tax change under Making Tax Digital?Īs part of ‘Making Tax Digital’, an initiative to make tax administration more effective, the UK government is opening a consultation for the design of a digital platform for filing corporation tax Social Impact: Embedding social impact into the heart of businessīy partnering with social enterprises, businesses can accelerate growth and ensure their operations include a positive humanitarian and environmental impact Climate change: Managing the ‘Green Line’ to address climate action
